Proposed Creative, Written in April 2021 for the sizzle reel of MSG Sphere Las Vegas, venue set to open in Fall 2023. NOTE:TITLE CARDS are bold, centered, and large, the focal point like a chapter heading.SUPERS are italicized in smaller fonts, offset to the lower left or right, laid over images as supplementalinformation.PART ONE: (WHYContinue reading “MSG SPHERE”
Category Archives: Treatments
NerdWallet: “Behind You”
February 2019 INTRO: We all have insecurities about money. Insecurities aren’t cool or sexy, which is why we tend to keep them to ourselves. For some, it’s a question of something small, a tiny purchase we want to make but feel like we shouldn’t. For others, their financial questions can be matters of life andContinue reading “NerdWallet: “Behind You””
Protected: Nissan, “JoyRide 2015 Event”
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HP, “Meant to Move”
Generation Z has come of age in the era of the smartphone and tablet. They’re accustomed to computers being portable, durable and designed to share easily. HP recognizes this. Thus, they target a generation that cares more about the life they’re living than the brand they’re sporting. HP’s new line of laptops fits in theirContinue reading “HP, “Meant to Move””
Samsung, “Cancel Band Practice”
Since its unveiling at the 1939 World’s Fair, it has been the most sacred piece of technology in the world… I’m talking about the television. Every screened device is a modification of the TV, getting perpetually smarter and smarter. As we showcase the latest innovation on this hallowed ground, a couple key things stand outContinue reading “Samsung, “Cancel Band Practice””
Southwest, “Tanlines”
Hello again. The benefit of having collaborated before is that we know how to bring these Southwest films to life. It was a successful campaign. The greatest drawback? I burned all my best anecdotes on the first job. You know all my tricks now so I’m going to have impress you the old-fashioned way: beingContinue reading “Southwest, “Tanlines””
Protected: Netflix, “El Camino Promo”
There is no excerpt because this is a protected post.
PowerBeats Pro, “Unleashed”
Focus is hard to come by in today’s world. Everything is competing for our attention. Blinking lights, pop-ups, loud noises…life is a sensory assault. Now imagine you’re a world class athlete? Everyone wants your time. Paradoxically, the reason they want you is the very thing they’re keeping you from…performance. And that performance goes beyond theContinue reading “PowerBeats Pro, “Unleashed””
Patrick McConville 