Proposed Creative, Written in April 2021 for the sizzle reel of MSG Sphere Las Vegas, venue set to open in Fall 2023.
NOTE:
TITLE CARDS are bold, centered, and large, the focal point like a chapter heading.
SUPERS are italicized in smaller fonts, offset to the lower left or right, laid over images as supplemental
information.
PART ONE: (WHY THE WORLD NEEDS SPHERE)
OVER BLACK
TITLE CARD:
WHAT IS THE EVENT OF THE FUTURE?
A TRANSFORMATIVE EXPERIENCE
A NEW MEDIUM OF LIMITLESS POSSIBILITIES
FADE UP FROM BLACK:
The Vegas skyline glitters in the distance, a massive shape silhouettes against it.
Sphere lights up, dominating the skyline.
CUT TO:
Single on our hero, Maya, gazing at the light in the distance, intrigued, in awe.
PART TWO: (INTRODUCING SPHERE AS A MONUMENTAL ARCHITECTURAL
ACHIEVEMENT)
TITLE CARD:
TOMORROW’S MONUMENT IS UNDER CONSTRUCTION TODAY.
Time-lapse footage shows Sphere rising from the ground, intercut with blueprints and building designs
showing mega structure.
SUPER:
366 FEET TALL. 516 FEET WIDE. 17,500 SEAT CAPACITY.
Footage of Exosphere LED pucks lighting up at night at test location.
SUPER:
THE EXOSPHERE: FULLY PROGRAMMABLE. 580,000 SQ. FT OF LED PANELS.
TITLE CARD:
ENTER…
MSG SPHERE
PART THREE: (STEP INSIDE AN ORIGINAL ENTERTAINMENT PLATFORM)
An architectural cross-section of Sphere’s interior, teasing the Bowl and the Atrium below.
TITLE CARD:
AN ICONIC CULTURAL LANDMARK.
THE LARGEST SPHERICAL STRUCTURE
THE MOST IMPACTFUL DISPLAY IN THE WORLD.
Maya meets her friend, Zari. They embrace. Through bustling people, the friends cross the pedestrian bridge over the Las Vegas Strip towards the Venetian. They point excitedly to the LED glow from the Sphere forming a halo over the Venetian.
TITLE CARD:
MORE THAN A VENUE, IT’S A WORLD CHANGING PLATFORM.
AN INTELLIGENT DESTINATION BEYOND PRECEDENCE.
CAPTIVATING SIGHT, SOUND, SCENT AND TOUCH.
Behind the Venetian, Maya and Zari are drawn to luminous LED glow…
PART FOUR: (SHOWCASE COMPLETE SENSORY TAKEOVER)
TITLE CARD:
SIGHT
A reworked graphic comparing HDTV, to cinema screen, to IMAX screen to Sphere.
The curved screen enveloping the audience.
SUPER:
WORLD’S LARGEST SCREEN
TITLE CARD:
SOUND
Graphics explain Holoplot Beam forming technology
SUPER:
UNIQUELY TARGETED AUDIO
TITLE CARD:
SCENT AND TOUCH
A giant wave crashes, spraying water high into the air. We see the audience impact in close cut details: hair blown back, a sharp draw of breath.
SUPER:
BLASTS OF WARM/COOL SCENTED AIR
Lightning strikes, booming thunder. We see the audience impact in close cut details: a hand grips a vibrating armrest, hair raising tension:
SUPER:
10,000 HAPTIC SEATS
TITLE CARD:
INTERACTIVE
A finger swipes across a smartphone. A giant LED panel shifts and reacts changing color:
SUPER:
FUTURE PROOF PLATFORM FOR EVERY GUEST
A spectator uses his phone to manipulate objects on the screen.
SUPER:
25MB PER SECOND WEB ACCESSIBILITY
An eSports team competes along a panel with glowing screens beyond them.
PART FIVE: (EXPLORE SPHERE’S CONNECTIVE PRE-EVENT EXPERIENCE FEATURING
ATRIUM, GALLERIES, DINING)
TITLE CARD:
LEGENDARY HOSPITALITY
Close on a Tao craft cocktail. Maya & Zari join friends at the vogue bar, clinking glasses. We see glimpses of an architectural rendering of the stunning Atrium. Maya & Zari explore the gallery space, playfully twirling under shimmering lights.
SUPER:
AN ATRIUM AND TWO GALLERY SPACES FOR BRAND-SPONSORED INSTALLATIONS
As Zari takes in a multimedia installation, Maya pulls her away eagerly, towards the vomitorium, leading into the Bowl.
TITLE CARD:
CALLING YOU TO ADVENTURE
TRANSPORTING YOU TO NEW WORLDS
A CONNECTIVE PLATFORM UNLIKE ANY OTHER
PART SIX: (A MONTAGE ILLUSTRATING SPHERE’S PILLARS OF ENTERTAINMENT.
ANY ENTERTAINMENT YOU COULD EVER EXPERIENCE COMBINED TO FORM A
MEDIUM GREATER THAN THE SUM OF ITS PARTS)
We glimpse an immersive show concept. Acrobatic human performance:
SUPER:
MSG ORIGINAL ATTRACTIONS
Flashes of massive crowds dancing. Musicians performing:
SUPER:
LIVE PERFORMANCE
A CEO launches a new tech product from a futuristic stage. A full house stands, applauding.
SUPER:
CORPORATE EVENTS
Close, intimate action of a boxing fist punching a jaw, sending sweat beads flying. Stats from the fight flicker across an LED scoreboard.
SUPER:
SPORTS
PART SEVEN: (INTRODUCING THE PALETTE OF MSG SPHERE STUDIOS, EVERY
ARTISTIC TOOL AT YOUR DISPOSAL )
TITLE CARD:
MSG SPHERE STUDIOS
A BOLD GROUP OF CREATIVE INVENTORS
BRINGING ARTISTS’ IMAGINATION TO LIFE AT SPHERE
Footage of the 11-Camera Array mounted on an off-road tomcar, cuts to horses running wild.
The 11-Camera Array swings into the sky below a helicopter, cuts to flying over clouds.
A close up look at the 11-Camera Array. A diver maneuvers a camera array underwater, cuts to a shimmering tornado of fish.
SUPER:
CUSTOM TECHNOLOGY CAPTURES 16 BILLION PIXELS PER SECOND.
A hand slides up dials on an audio mixing board, cuts to Holoplot speakers booming, cuts to musicians rocking:
SUPER:
180,000 AUDIO CHANNELS DELIVER PINPOINT SOUND ON A MASSIVE SCALE
A forest canopy set, branches swaying in a breeze. A drone floats indoors. Fans gently blow mist before stage lights. The world’s finest stagecraft in front of the most impressive screen.
SUPER:
A FULL STUDIO DEDICATED TO CRAFTING MULTI-SENSORY ENTERTAINMENT
All dramatic music goes silent. A single pin drops in slow motion. We hear it bounce. A hummingbird darts across the screen. We hear its wings flutter from left to right. Cut to Maya pointing out a sound source to Zari, amazed at the sonic clarity. Dramatic music floods back in.
PART EIGHT: (THE EDIT RAMPS INTO A CLIMACTIC SEQUENCE SHOWING
CHARACTERS REACTING EMOTIONALLY TO THIS GROUNDBREAKING MULTI-
SENSORY, IMMERSIVE EXPERIENCE. AS THRILLING AS A THEME PARK, AS EMOTIONAL AS FILM/THEATRE, AS TRANSCENDENT AS SEEING A WONDER OF THE WORLD)
Maya looks up the screen in awe. A breathtaking wide shot reveals the full 17,500 seat arena.
Footage of flying through clouds, swooping over waterfalls, cuts to Maya looking to Zari as they both laugh, leaning back into their seats and gazing up.
A rocket blasts off. Maya’s hand clutches her armrest, feeling the Haptic vibrations. She’s biting her lip, holding back the excitement. Vast cresting waves barrel over us. Maya breathes in ocean air.
Colorful powder bursts. Crowds dance. City lights shimmer. Time-lapse clouds roll over us.
Maya’s eyes glisten. Leaving Earth behind from a spacecraft window. Earth reflects off Maya’s dilating pupil.
Match cut to Sphere. Planet Earth glows on the Exosphere as it dominates the Vegas skyline.
The world changes in the blink of an eye.
TITLE:
WE ARE TAKING A LEAP INTO THE FUTURE.
TOGETHER.
CUT TO BLACK
Resolve to final MSG Sphere Logo.
THE END
Patrick McConville 